Book N' Ride ("Book N' Ride", "we", "our", or "the Platform") respects your privacy and is committed to protecting your personal data in accordance with applicable data protection laws, including Albanian Law No. 124/2024 on Personal Data Protection and, where applicable, the principles and requirements of the EU General Data Protection Regulation (GDPR).
This Privacy Policy explains how we collect, use, store and share personal data when you use the Book N' Ride website and services.
1. Who We Are
Book N' Ride operates under Albanian VAT/NIPT number M01909019E.
For questions regarding privacy or the processing of your personal data, you can contact us at:
Email: info@booknride.al
For the purposes of applicable data protection laws, Book N' Ride acts as the controller of the personal data it processes in connection with its website, accounts and booking services, except where a third party processes data independently under its own responsibility.
2. Personal Data We Collect
Depending on how you use Book N' Ride, we may collect and process the following categories of personal data:
Information you provide to us
- Full name
- Email address
- Phone number
- Date of birth, where required for a rental
- Country of residence
- Account and login information
- Booking and rental information
- Information provided when contacting customer support
- Other information you voluntarily provide to us
Booking and transaction information
We may process information relating to your bookings, including:
- Rental dates and locations
- Selected vehicle
- Booking status
- Rental provider
- Price and payment status
- Cancellation, refund or no-show information
- Information necessary to manage the rental
Payment information
Payments are processed through third-party payment providers, including Stripe, where applicable.
Book N' Ride does not store full payment card numbers on its own servers. Payment providers may process payment and transaction information in accordance with their own privacy policies and applicable legal requirements.
Website and technical information
When you use our website, we may automatically receive certain technical information, such as:
- IP address
- Browser and device information
- Operating system
- Pages visited
- Website interactions
- Approximate location derived from technical information
- Cookies and similar technologies
- Information relating to website performance and usage
Some of this information is collected only where you have provided the required consent for optional analytics technologies.
3. How We Use Your Personal Data
We process personal data for the following purposes.
Booking and rental services
We use your personal data to:
- Search and arrange rental vehicles
- Process reservations
- Create and manage bookings
- Issue booking confirmations and vouchers
- Communicate with you regarding your reservation
- Provide customer support
- Share the information necessary to fulfil your booking with the relevant rental provider
- Process cancellations, refunds and other booking-related requests
Legal basis: Performance of a contract or taking steps at your request before entering into a contract.
Customer communication and support
We may use your contact information to:
- Respond to questions and support requests
- Send booking confirmations
- Provide important booking updates
- Contact you regarding changes, cancellations or operational issues
- Resolve problems relating to your booking
Legal basis: Performance of a contract, contractual necessity and, where applicable, legitimate interests.
Fraud prevention and security
We may process information to:
- Protect our website and services
- Detect and prevent fraudulent or abusive activity
- Protect customers, rental providers and Book N' Ride
- Investigate suspicious transactions or activity
Legal basis: Legitimate interests and compliance with applicable legal obligations.
Marketing communications
Where you have chosen to receive marketing communications, we may use your contact information to send:
- Special offers
- Discounts
- Promotions
- News and service updates
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our communications or by contacting us.
Legal basis: Consent, where consent is required by applicable law.
Analytics and website improvement
With your consent, we may use analytics technologies such as Google Analytics and Microsoft Clarity to understand how visitors use our website, identify usability issues, measure website performance and improve our services.
Legal basis: Consent.
You can withdraw or change your consent through the cookie preferences available on our website.
4. Cookies and Similar Technologies
Book N' Ride uses cookies and similar technologies.
Necessary technologies
Some cookies or similar technologies are necessary for the website to operate correctly. They may be used for purposes such as:
- Website functionality
- Login and account functionality
- Maintaining sessions
- Security
- Booking functionality
- Remembering essential settings
These technologies do not require optional analytics consent where they are strictly necessary for the service requested by the user.
Optional analytics technologies
We may use optional analytics technologies, including:
- Google Analytics
- Microsoft Clarity
These technologies may collect information about how visitors interact with our website.
Optional analytics technologies are activated only where the required consent has been provided through our cookie consent mechanism.
If you choose to continue without optional cookies, these analytics technologies will not be activated for you.
You may change or withdraw your cookie consent at any time through the cookie preferences available on our website.
For more information about the cookies and similar technologies used by Book N' Ride, their purposes and applicable retention periods, please refer to the cookie preferences available on the website.
5. Google Tag Manager
Book N' Ride may use Google Tag Manager to manage website tags and tracking technologies.
Google Tag Manager itself is a tag management system. Tags configured through it may include analytics or other technologies that process information.
Where tags require consent, they are configured to operate in accordance with the user's applicable consent choices.
6. How We Share Personal Data
We may share personal data with third parties where necessary to provide our services, fulfil bookings, operate our website, process payments, protect our services or comply with legal obligations.
Depending on the circumstances, recipients may include:
Rental providers
We share the information necessary to fulfil your booking with the relevant vehicle rental company.
This may include information such as:
- Name
- Contact information
- Booking details
- Rental dates
- Vehicle information
- Other information required to provide the rental service
Payment providers
We use payment providers such as Stripe to process payments, refunds and related transactions.
Payment providers may process personal and transaction information in accordance with their own privacy policies and applicable legal requirements.
Technology and service providers
We may use third-party providers for:
- Website hosting
- Cloud infrastructure
- Database services
- Website analytics
- Customer support
- Security and fraud prevention
- Email and communications
- Other services required to operate Book N' Ride
Legal and regulatory authorities
We may disclose personal data where required by law, legal proceedings, court orders, regulatory requirements or to protect the rights, property or safety of Book N' Ride, our customers or other persons.
We aim to share only the information reasonably necessary for the relevant purpose.
7. Third-Party Services
Book N' Ride uses or may use third-party services to provide and improve the Platform.
These may include payment, hosting, analytics, communications, security and other technology providers.
Third-party providers may process personal data on our behalf or, depending on the service, act as independent controllers for certain processing activities.
Where a third party processes personal data on our behalf, we take appropriate steps to ensure that the processing is subject to appropriate contractual and security arrangements.
Third-party websites and services may have their own privacy policies. We recommend reviewing the privacy information provided by those services where applicable.
8. International Data Transfers
Some of our service providers may process personal data outside Albania or the European Economic Area (EEA).
Where personal data is transferred to a country that does not provide an adequate level of data protection under applicable law, we will use appropriate safeguards where required, such as applicable standard contractual clauses or other legally recognised transfer mechanisms.
The location and applicable safeguards may vary depending on the service provider we use.
9. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to:
- Provide and manage our services
- Complete and maintain booking records
- Comply with legal, accounting and regulatory obligations
- Resolve disputes
- Prevent fraud and abuse
- Enforce our agreements
- Maintain appropriate business records
The retention period depends on the type of information and the purpose for which it is processed.
Where a specific legal retention period applies, we retain the relevant information for the period required by law.
Where no specific legal period applies, we determine the retention period based on the purpose of the processing, the nature of the information, operational requirements and applicable legal requirements.
10. Data Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- Encryption of data transmitted through the website
- Secure payment processing
- Access controls
- Restricted access to personal data
- Authentication and security measures
- Monitoring and fraud-prevention measures
- Secure hosting and infrastructure
No online service or transmission method can guarantee absolute security.
11. Your Data Protection Rights
Depending on applicable law and the circumstances of the processing, you may have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Request restriction of processing
- Object to certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Object to direct marketing
- Lodge a complaint with the competent data protection supervisory authority
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, contact us at:
We may need to verify your identity before processing certain requests.
12. Marketing Preferences
If you receive marketing communications from us, you can unsubscribe at any time.
Each marketing email will normally contain an unsubscribe mechanism.
You may also contact us at info@booknride.al to request that we stop sending marketing communications.
Transactional and service-related communications, such as booking confirmations and important information about an existing reservation, are not considered optional marketing communications and may continue where necessary to provide the service.
13. Children's Data
Book N' Ride is intended for users who are legally able to enter into rental or booking arrangements.
We do not knowingly collect personal data from children where such collection is not permitted by applicable law.
If you believe that a child has provided personal data to us in circumstances where this should not have occurred, please contact us.
14. Privacy of Rental Information
Book N' Ride may operate as an intermediary between customers and vehicle rental companies.
Information necessary to fulfil a reservation may therefore be shared with the rental provider responsible for the vehicle.
The rental provider may separately process personal data in connection with the rental agreement, vehicle handover, identity verification, insurance, security deposits, damage management and other rental-related activities.
The rental provider may provide its own privacy information where required.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or data-processing practices.
The latest version will always be available on this page.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
Last updated: September 2026